TRUE Clarity is continually developing solutions to allow businesses to better manage relationship. With emphasis on developing high-end integrated systems, and value-added consulting services, TRUE Clarity is well positioned in Asia. Our principals bring over 16+ years experience, allowing partners and clients to draw upon this expertise. Founded in January 2004, TRUE Clarity is a continuance of a long-term commitment by its management team to both local and Multi-National Companies based in Asia. TRUE Clarity’s Managing Director, Mr. James McCracken has been based in Thailand since 1994.

Background

Our Management has been involved with many successful projects across Asia, India and the Middle East, providing advanced solutions for major international clients including Pizza Hut, KFC, MINOR FOOD GROUP, Chevron, Unocal, Monash University, BMW, Toyota, Honda, TRUE Corp just to name a few.

Today, TRUE Clarity maintains its commitment to providing and supporting best-of-breed customer solutions designed to meet the business needs of Thai and Multi-National corporations. There is pressure for organizations to continuously improve their business processes to meet the increasing demands of the customer, where the expectation is higher, the needs are more complex, and the demand to improve efficiencies is critical as organizations compete in this global economy.

TRUE Clarity’s skilled professionals work together assisting the company to expand its product offering and breadth of skills. This collection of complimentary activities and skills will continue to make TRUE Clarity viable and strong. Thus, TRUE Clarity continually seeks highly skilled resources with specialist skills in business process consulting, project management, business solution architects, business solution integrators and educators.

TRUE Clarity’s past achievements in delivering back office information onto desktops has positioned TRUE Clarity to evolve into the Customer Relationship Management (CRM) market by providing best of breed solutions, experience in complex systems integration and a focus to provide ongoing customer service.

As a leading provider of CRM strategy and solutions, TRUE Clarity provides the most functionally complete closed-loop sales, marketing and customer service solutions available. TRUE Clarity provides unrivalled software solutions with a responsive service and support infrastructure focusing on seamless integration with front and backoffice systems and ensuring a relationship of trust and loyalty.